Every contact, in one place
Keep customer details, new inquiries, conversations, and follow-up tasks organized.
LOCAL BUSINESS. CLEAR DIRECTION.
Stay connected.
Follow up faster.
Grow your local business.
ATHENA Waypoints helps you organize customer contacts, follow up with leads, manage reviews, and automate everyday communication—so you have more time to run your business.
Practical systems. Personal support. Built around your business.
N✧
A CLEARER PATH TO YOUR CUSTOMERS
01
A new inquiry comes inCapture the opportunity.
→02
The follow-up is readyKeep the conversation moving.
→03
The relationship keeps growingStay connected after the service.
✧Illustrative workflow · configured around your business
ROOTED IN NORTH CENTRAL FLORIDA
Columbia · Suwannee · Alachua · Gilchrist
LESS TO JUGGLE. MORE CONNECTION.
Good service starts with
staying in touch.
For contractors, salons, auto repair shops, cleaners, landscapers, and the local businesses our communities count on.
Follow up while you work
Automated SMS and email follow-ups help eligible contacts take the next step. Send inquiry follow-ups, appointment confirmations and reminders, review requests, and customer reactivation messages as included in your package.
Reconnect after a missed call
A configured text-back gives potential customers another way to reach you.
Make booking easier
Appointment calendars, confirmations, and reminders support a smoother customer experience.
Google reviews, given proper attention
Request honest Google reviews, monitor new reviews on your connected Google Business Profile, and get support preparing thoughtful responses. Approved publishing is included with Managed Growth where supported.
Make your business easier to contact
Clear, consistent business information helps customers find their way to you. Search rankings are not guaranteed.
Keep social conversations moving
Automated responses on supported connected social channels can acknowledge new messages, answer common questions, capture inquiries, and guide customers toward booking. Configure when your team takes over. Available as a custom-priced add-on.
An automated receptionist, ready to help
We can configure an automated receptionist to answer common questions, capture caller details, check availability, and book appointments into supported connected calendars. Set business hours, booking rules, and when a conversation should be passed to your team.
Automated messages are configured for eligible contacts, with appropriate consent and communication preferences. Features depend on supported channels and account configuration.
A PLAN FOR YOUR NEXT STEP
Simple packages.
Clearly defined support.
Choose your starting point. We’ll help you find the right fit.
Essentials
An organized foundation.
$199/month
$99 one-time setup
Choose Essentials →- Customer and lead contact system
- Connected inbox for supported channels
- One lead capture form
- New inquiry follow-up routine with automated SMS and email
- Appointment calendar and basic reminders
- Initial onboarding and email support
RECOMMENDED
Growth
Better follow-up. More peace of mind.
$349/month
$249 one-time setup
Choose Growth →- Everything in Essentials
- Three routines: new inquiries, missed calls, and review requests
- Google review monitoring and other supported connected platforms
- Up to 10 review response drafts/month, with owner approval
- Monthly performance summary
- One monthly optimization check-in
Managed Growth
More support, less on your plate.
$549/month
$449 one-time setup
Discuss Managed Growth →- Everything in Growth
- Five routines, adding estimate follow-up and past-customer reactivation
- One reactivation campaign/month for eligible contacts
- Up to 25 review response drafts/month
- Approved publishing on supported review platforms
- Monthly reporting and strategy call
- Priority support and ongoing workflow adjustments
Packages cover one business location. Phone numbers, calls, text messages, email delivery, and optional third-party services may incur additional charges. We explain applicable costs before activation. Additional locations and custom projects are quoted separately.
See exactly what’s included.
Each routine can contain several messages and actions. Follow-ups stop when appropriate—for example, after a reply, booking, decline, or opt-out.
| Included service | Essentials | Growth | Managed Growth |
|---|---|---|---|
| Customer & lead organization | ✓ | ✓ | ✓ |
| Connected inbox & lead capture form | ✓ | ✓ | ✓ |
| Appointment calendar & reminders | ✓ | ✓ | ✓ |
| Automated SMS & email for included routines | ✓ | ✓ | ✓ |
| New inquiry follow-up | ✓ | ✓ | ✓ |
| Missed-call text-back | — | ✓ | ✓ |
| Honest review requests | — | ✓ | ✓ |
| Estimate follow-up | — | — | ✓ |
| Past-customer reactivation | — | — | 1 campaign/month |
| Google & supported review monitoring | — | ✓ | ✓ |
| Review response drafts | — | 10/month | 25/month |
| Approved review publishing | — | — | ✓ |
| Monthly performance summary | — | ✓ | ✓ |
| Monthly optimization check-in | — | ✓ | ✓ |
| Monthly strategy call | — | — | ✓ |
| Email support | ✓ | ✓ | ✓ |
| Priority support | — | — | ✓ |
| Automated receptionist & calendar booking | Optional add-on | Optional add-on | Optional add-on |
| Social media automated responses | Optional add-on | Optional add-on | Optional add-on |
FROM FIRST CONVERSATION TO EVERYDAY SUPPORT
A straightforward way forward.
Tell us about your business.
We learn how customers find you, contact you, and book your services.
We set up your system.
We organize your tools and configure the communication workflows included in your package.
Stay connected as you grow.
Your system supports everyday follow-up, with the level of support included in your plan.
YOUR REPUTATION DESERVES CARE
Thoughtful responses.
Honest feedback.
Make asking for honest reviews a consistent part of your service. We help monitor connected review channels and prepare professional responses that sound like your business.
You can approve responses before publication. Sensitive complaints go directly to you for personal attention.
Talk about review support →A FEW THINGS YOU MIGHT BE WONDERING
Clear answers, upfront.
Do you manage Google reviews?+
Growth and Managed Growth include review requests and monitoring for a connected, supported Google Business Profile. Growth includes up to 10 response drafts per month; Managed Growth includes up to 25 and approved publishing where supported. These limits cover all connected review channels combined. Sensitive complaints go to the business owner.
Can you automate social media responses?+
Yes, as a custom-priced add-on for supported connected accounts. We can scope message acknowledgments, approved answers to common questions, lead capture, and booking guidance. Comment responses depend on platform support. Complex or sensitive conversations are passed to your team.
Can an automated receptionist book appointments?+
Yes. We can configure an optional automated receptionist to answer approved questions, collect lead details, check availability, and book appointments into supported connected calendars. Booking rules and handoff instructions are agreed during setup. Custom pricing and usage costs are quoted separately.
Can you automate text messages to customers?+
Yes. Automated SMS can support the follow-up routines included in your package, including inquiry follow-ups, appointment reminders, and, on applicable plans, review requests and customer reactivation. Messages are sent to eligible contacts using appropriate consent and preferences, with opt-out handling. SMS delivery and usage charges may be additional.
Is this suitable for a small business?+
Yes. The packages are designed for local service businesses that want a practical way to organize inquiries and stay in touch with customers.
Do I need to learn complicated software?+
We configure your system and provide onboarding for the tools included in your package. The aim is to make everyday follow-up easier.
Can you work with my existing website?+
We can review your current website and identify suitable ways to connect lead forms and appointment tools. Compatibility is confirmed during consultation.
Can customers book appointments online?+
Yes, appointment scheduling is included. Your calendar and booking rules are configured around your availability and services.
Can I approve review responses before they are posted?+
Yes. You can approve responses before publication. Sensitive complaints are referred to you for personal attention.
Are text messages and calls included in the monthly price?+
Usage charges for phone numbers, calls, texts, and email delivery may be additional. Applicable costs are explained before activation.
How long does setup take?+
Your setup schedule is confirmed after reviewing your needs, the selected package, and the account access required.
Can you support more than one location?+
Yes. Listed packages cover one location; additional locations and custom work are quoted separately.
CHOOSE A TIME THAT WORKS FOR YOU
Book your free consultation.
30 minutes · Monday–Friday · 10 a.m.–3 p.m. Eastern. We will confirm consultation details by email.
LET’S FIND YOUR NEXT STEP
Let’s make customer
follow-up easier.
Tell us a little about your business and where you could use a hand.
contact@athenawaypoints.com →Serving Columbia, Suwannee, Alachua, and Gilchrist counties in North Central Florida.
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